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View the Employees Privacy Policy

Privacy Policy - Consumers

Whyte’s Foods Inc is primarily composed of the following brands: Whyte's, Mrs. Whyte's, Coronation, Strub's, Saroli, Via Italia, Fleur de Dijon, Trans Alpine, UniChef and Swiss Alpine.

Our Privacy Policy describes our standard for the collection, use, disclosure and retention of your personal information. Our policy also explains how we protect your personal information and rights to access it.

Personal information

Personal information is defined as any information about an individual that allows them to be identified, such as financial or health information. The information excluded from this definition are the first name, the name and the pseudonym.

Personal information must be protected regardless of the nature and whatever its form written, graphic, sound, visual, computerized or other.

Purposes of information collection

We need to collect information about you in order to provide you with high quality services. The nature and sensitivity of the information we collect about you varies depending on the service we provide to you and the legal requirements with which we must comply.

The purpose in which we collect your personal information are determined before or at the time of collection. For example, information is collected when you contact us with positive or negative feedback, social media contests, complaints, or inquiries about our products, or submit a claim for compensation.

The purpose in which we collect information are usually to provide you with the service you have requested from us, to confirm your identity or to resolve questions concerning the relationship between us.

If you have any questions or comments regarding the purposes for which we collect certain information, please do not hesitate to contact us. Our contact details are at the end of this policy.

Consent

When we collect personal information about you, we obtain your consent to use it for the purposes for which it was collected. We need your consent to use your information for other purposes or to collect additional information about you.

Generally, we ask for your express written consent to collect, use or disclose your personal information. For less sensitive information, we may, in certain circumstances, accept your verbal consent. Occasionally, we may, based on your actions or inactions, assume that you have given us your implied consent.

You can withdraw your consent at any time, subject to legal or contractual restrictions (for example, your right to withdraw your consent is necessarily limited if we need the information to process a claim for compensation). We will inform you of the consequences of such withdrawal, including the possibility that we may not be able to process a request. If you choose to withdraw your consent, we will keep a record of it.

In certain situations, we must or are under an obligation to collect, use or disclose personal information without your knowledge or consent. This happens for legal reasons, or for law enforcement, or security.

Limitation of collection, use and disclosure

We limit the collection of your personal information to what is necessary for the purposes explained to you.

We use your personal information only for the purposes for which it was collected. This means that we cannot use your personal information for any other purpose without your consent, except as required by law.

We cannot disclose your personal information to anyone without your consent, except as may be required by law.

Your personal information is only accessible to persons authorized to access it and for whom it is necessary in the performance of their duties.

You have the right to know, upon request, to whom your information has been disclosed. It is only exceptionally and in accordance with the law that we will refuse to disclose this information. We maintain accurate records of who we have disclosed your information to and the circumstances under which your information has been disclosed.

We sometimes exchange your personal information with service providers or agents to ensure the proper administration of the services you request from us. These service providers or agents must agree to comply with the legislation concerning the protection of personal information before any personal information is transmitted to them.

We may, in certain circumstances, use service providers outside of Canada, including the United States. We have a responsibility to ensure that the service provider complies with our privacy policy and to ensure that their level of protection is comparable to ours. If you have any questions regarding the collection, use or disclosure of personal information outside of Canada, please contact the Chief Privacy Officer at the address listed at the end of this policy.

Conservation

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected. We must destroy this information in accordance with the law and our records retention policy. When we destroy your personal information, we take the necessary steps to keep it confidential and ensure that no unauthorized person can access it during the destruction process.

Consumer list

A list of consumers (name, address and telephone number) may be compiled and shared with other partner companies of Whyte's Foods Inc. This list will allow us to better serve you by communicating important information about the company or news about its products. You may request that your name be removed from this list by writing to the Chief Privacy Officer at the address listed at the end of this policy.

We do not sell our consumer lists to third parties.

Exactness

We make every effort to ensure that your personal information is as accurate and complete as required for the purposes for which it is collected, used, or disclosed.

Responsability

We are responsible for personal information in our possession or custody, including information that we entrust to third parties for processing. We require these third parties to maintain this information under strict confidentiality and security standards.

We adhere to the principles set out by law and the rules we have put in place to protect your privacy. These rules are set out in this Privacy Policy, and other applicable laws.

Our staff is informed and properly trained on our privacy policies and practices.

Security measures

We have implemented and continue to develop rigorous security measures so that your personal information remains strictly confidential and is protected against loss or theft and against any unauthorized consultation, communication, copying, use or modification.

These security measures include organizational measures such as the use of security clearances and restricting access to what is necessary; physical measures (registration of visitors, backup and archiving of data by means of an external system, etc.); and technological measures such as the use of passwords and encryption (frequent changing of passwords, use of firewalls and segmented access operators, etc.).

Request for access to information and rectification

You have the right to ask how we collected your personal information, how we used it and to whom it might have been disclosed.

This information will be provided to you within 30 days of the day we receive your written request. We may charge a reasonable fee to process your request.

In certain specific cases, we may refuse to provide you with the requested information. Exceptions to your right of access include, but are not limited to, the fact that it would be extremely expensive to provide the requested information, this information refers to other people, this information cannot be disclosed for legal, security or commercial property, the information was obtained in the course of an investigation to prevent or detect fraud, or the information is protected by solicitor-client privilege or litigation privilege.

When we hold medical information about you, we may refuse to communicate it to you directly and request that it be transmitted to a health professional that you have designated to communicate it to you.

You can verify the accuracy and completeness of your personal information and, if necessary, request its rectification. We will respond to any request for rectification within a reasonable time.


Any request for access to information or request for rectification must be sent to the following address:


Whytes Foods inc.
Chief Privacy Officer
20, rue Sicard,
Sainte-Thérèse (Québec) J7E 3W7

Email : privacy@whytes.ca

Concerns and Complaints

You may contact the Chief Privacy Officer at the above address to address your questions and concerns regarding the protection of your personal information.

Any privacy complaints should be directed to the Chief Privacy Officer at the address above.

Policy update

This policy must be reviewed every three years. It will also need to be updated when there are any substantial changes to legislation or regulatory requirements.